CASE STUDIES .
Little Big Brands
Post-Production and Editorial Expertise
Fresh perspective, creative editing and quirky footage merged into a dynamic and fun social media campaign.
Overview:
Red Crow Post (RCP) was brought in by award-winning
ad agency, Little Big Brands to support their in-house creative team and help bring their “Brand Surgeries” social media campaign to life.
Our Role:
With LBB's strategic brief and concept and our strong track record of collaborating to shape content - we lost no time putting their footage under the knife.
Using a playful mix of outtakes, stock footage, sound effects and music, we crafted LBB's "Brand Surgery" case studies into quirky gems that highlight the irreverent culture of LBB, and their effective, refreshing style.
Outcome:
We delivered three cost-effective, shareable stories - perfectly tailored to capture social media attention. The final videos reflected the spirit of the concept and the client's creative culture - just what the doctor ordered.
American Express
Full-Service Production from Concept to Delivery
End-to-end production of a nine-part testimonial series highlighting small business stories.
Overview:
American Express needed to spotlight how real small business owners across the U.S. - from NYC to LA to Florida - use American Express' flexible financing to grow their businesses and overcome everyday challenges. Red Crow Post (RCP) was brought in early to help shape the concept and bring these stories to life.
Our Role:
Working closely with the marketing agency, RCP developed a strategic brief to clarify the message and define the audience for a series of testimonial micro-documentaries. We established the creative direction, then nailed down the visual tone and messaging with storyboards.
Next, we identified and pre-interviewed American Express customers with compelling stories and businesses that would translate well to film and acted as liaison between AMEX, the marketing firm and the business owners to get them on-boarded and approved across all stakeholders.
We produced and directed the shoots inside each small business in NYC, Florida and LA, then brought all the footage back to the editorial suite - where the magic happens - for edit, review and final delivery.
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Outcome:
The series received enthusiastic accolades at the very highest levels of American Express leadership. Originally scoped to feature three small businesses, the overwhelmingly positive response prompted an expansion of the project to include six additional brand stories - culminating in a total of nine micro-documentaries, across three divisions of American Express.
